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The Fujinon GF 50mm f/3.5 R is Fujifilm’s most compact pancake lens yet

Measuring in at just 84 x 48mm and weighing only 335g, the new Fujinon 50mm f/3.5mm R is now Fujifilm’s most compact and lightweight pancake lens yet. When paired with the new GFX 100 medium format snapper, the lens is equivalent to 40mm (35mm equivalent) due to the camera’s crop factor, making it ideal for street photography. Moreover, the lens will fit so snuggly against the body of the GFX 100 that you’ll barely even know it’s there.
You won’t notice the GF 50mm f/3.5mm R when using the GFX 100
This tiny addition to the GF range boasts nine elements – including one aspherical glass – arranged in six groups, and also features nine aperture blades for those blurry bokeh backgrounds.Another appealing feature of the GF 50mm f/3.5mm R is its low focus breathing (that is smooth transition as your focal distance changes), making it a prime option for videography as well, especially when paired with the GFX 100’s uncropped 4K capabilities.The new pancake lens was launched alongside the XF 16-80mm f/4 R, and like its companion, the 50mm is also dust- and weather-resistant.It will be available for purchase from September 2019 and will set you back $1,000 in the US, £949 in the UK and AU$1,649 Down Under.
Read more: Fujifilm GFX 50R reviewThe 10 best cameras available right now

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Fujifilm’s new XF 16-80mm f/4 R comes with a whopping six stops of stabilization

While images of the lens leaked online a day before the official launch, Fujifilm has taken the wraps off the new XF 16-80mm f/4 R OIS WR lens, and it seems this optic could be one of the best Fujinon lenses yet.Weighing in at just 440g, the lens is 40% lighter than a similar lens for a full-frame camera, according to Fujifilm. There’s also 5x zoom, making it an ideal all-rounder. However, the headline feature for the XF 16-80mm f/4 R is its staggering six stops of image stabilization. That makes it perfect for low-light conditions, when the need for long shutter speeds becomes priority and camera shake is a massive problem.
Fujinon XF 16-80mm f/4 R on the Fujifilm X-T3 will add 6 stops of stabilization 
You won’t need to worry about image quality either. There’s 16 elements in 12 groups within this compact lens, including one ED (extra-low dispersion) glass that reduces field curvature and spherical aberration. Meaning your images will look sharp throughout the frame, even while focusing as close as 35mm away from your subject.The lens has an effective focal range of 24-120mm due to the crop factor of the X-series cameras, with an effective depth of field of f/6. The aperture is also constant, so performance won’t change over the entire zoom range.The lens is also dust- and moisture-resistant, so if you’re snapping it onto weather-sealed cameras like the Fujifilm X-T30 or the X-T3 – which don’t have built-in image stabilization themselves – you’ll get a great kit that’s suitable for shooting in almost any environment.The XF 16-80mm f/4 R will be available from September 2019 carrying a price tag of $799.95 / £769 / AU$1,449.
The 10 best cameras available in 2019

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Patent shows Sony’s PSVR 2 could have eye-tracking

 Leaks and patents have strongly hinted that Sony’s PS5 may be accompanied by an improved PSVR 2 headset, either at launch or later – and a new patent just made public suggest it could track eye movement and head motion.
Image credit: Sony/USPTO
What will that do for VR? According to one Sony Interactive Entertainment patent (image above), it will enhance immersion by refining what each eye sees – aka ‘parallax images’ – for improved stereoscopic depth. Sony is also developing tech to keep those images relative when you rotate/tilt your head.But there are other possibilities for eye-tracking in VR, including alternative control methods and/or interface options – which would be a great accessibility option for disabled gamers.
Eye-tracking: not just in PSVR?
VR isn’t the only place Sony is investigating eye-tracking. Another patent lays out the specifics of an eye-tracking device that could be a plain camera – but given that the context of the patent is about “methods for returning accurate and relevant search results on an online platform,” it’s possible that the company could be working on a greater eye-tracking interface strategy among its other hardware.Like, say, a PlayStation Move successor? Per the patent: “A range camera may instead be used with the present invention to capture gestures made by the user and is capable of facial recognition.”And those applications could go beyond console peripherals: the connecting device could be “a general-purpose computer, a set-top box, or a hand-held gaming device.”Of course, these are just patented concepts that may take years to implement into future devices like the next PSVR – if they’re implemented at all.
Via Inverse
What else is coming in the PSVR 2? Here’s all we know

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The best photo book service online 2019

Smartphones have revolutionised photography in so many ways. But one of the negatives of having all your photos in your pocket is that they become disposable. When was the last time you memorialised an important family event or vacation of a lifetime photo in a photo album?Photo books allow you to distil your myriad photos down to just the best and have them immortalised in print, all laid out in a beautiful book for you to enjoy with your family  and friends.Many you can even design yourself, and they’re not only brilliant for immortalising your own memories but they make for fantastic gifts as well – poignant presents for birthdays, christenings, Father’s Day, Mother’s Day, Christmas and beyond. And the very best photo books are super simple to prepare, too.Many sites out there now offer super easy photo book services, which means it’s exceedingly easy to simply upload your favorite photos and lay them out in a way you feel matches the importance of your snaps.We’ve trawled photo book services across the US and the UK for important factors like price, speed, quality, range of options, software simplicity and more to give you our selection of the five best photo books on both sides of the Atlantic.
Top 5 best photo book sites in the US:

The key here is that the Mixbook software is easy to use which makes collating your photo book a pleasure rather than a chore. Also, the finish is so excellent that you feel like you’ve created a work of art rather than fuzzy printed images. The templates are simple yet fully editable so you can be as creative or as quick as you like. The addition of backgrounds makes for a great finish, which you can do in varying materials with stickers and more. A 20-page 8.5 x 8.5-inch Mixbook hardbound will set you back around $35.

Snapfish not only offers plenty of simple-to-use templates but it actually guides you through the process, too. There are over 120 themes to pick from with a huge selection of backgrounds all of which are easy to pick and pair as the book editor guides you through each stage with drag and drop simplicity. The only downside we’ve noticed is that the final physical book photo quality could have been better. But there are often deals to be had here that get you a good price for your next photo book.

Shutterfly offers another option for those looking to breeze through the software side of work while creating a great physical book. Content is plentiful with lots of backgrounds and template variations that mean you can personalise your book as you want. Sometimes the odd photo in the print are reported to be less than perfectly even in terms of balance, but quality is still generally high.

Picaboo takes fourth place as, once again, this offers some great software that straddles the line between easy-to-use and rich with content for creative options. The ability to search through background and clip art is really useful. This falls down on print quality compared to the top two, but is still better than most others out there. A nice option to polish photos and help them match backgrounds is a great touch here that makes a professional finish a possibility.

You buy everything else from the retail giant, so why not your photo book as well? With Amazon Prints you can put together your dream photo book with all those cherished memories before ordering with the rest of your shop. Amazon Prime members get preferential treatment in terms of delivery time, but everybody gets to select from the dozens of customisable options and sizes. You can get up to 150 pages of photos, text, and embellishments with an optional glossy hard cover. Well worth a look.
Top 5 best photo books in the UK

Snapfish is our favourite photobook provider in the UK, making it a great option on both sides of the Atlantic. You can be as hands-on or hands-off as you like – it’s up to you whether you chose every last minutiae of detail, or let Snapfish’s own set designs do the heavy lifting. We definitely appreciate the fully editable features meaning you can get the layout exactly as you desire without the compromise that some competitor photo books force you to make.It also offers a simple way to create photo books with lots of personalised options. There are plenty of design choices in the software from clip art to templates. The slight difficulties to search through content is a bit of a drawback however – so while you have lots of options, finding them can take time. But that shouldn’t detract too much from this excellent provider.

Bonusprint is easy to use and delivers a good quality print result. But what’s really nice to know is that the customer service is also excellent. So even if you do somehow find an issue, you’ll be able to get it fixed right away. Since this brand has been around since 1979 it knows how to run a photobook business with the customer at the forefront, and you feel that through the process. Plenty of deals are also available if you keep your eye out, so this can be very affordable, too. 

The photo book print quality from Photobox is great. meaning you know your end result is going to be excellent. That can be useful to bear in mind if you struggle navigating the software or run into issues uploading hundreds of photos. Otherwise its spot on and the easy-to-use software even offers assistance should you feel lost. A great service for those new to photobook creation and also an affordable option, even if you do opt for the next day delivery. There are lots of other options like calendars and mugs also on the site.

For a photo book service in the UK which offers ease of use, wide options for things like templates and backgrounds, plus a quality finished product, Cewe is worth a look. For £20 you can get a quality printed photo book, which is easy to build using computer or mobile software and that is simple to install and use. Varying paper options like gloss and matte, plus nice options for the covers like faux leather are great to see, too. There’s even a 24/7 UK-based customer service support team and a 14-day money-back guarantee to sweeten the deal.

For sheer print quality Bobs Books offers a really impressive offering with stunning photos. Despite the high quality, pricing is relatively low with £9 getting you a 26-page book at 300gsm premium paper quality. Images are sharp, colours are punchy, sharpness is spot on and dynamic range is realistically accurate. The online creator software is easy to use although book designs are limited. There is an iPhone app and even a professional design service available if you need that as well.

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Overclocked AMD Navi graphics cards with dual-fan designs are almost here

Aftermarket components maker ASRock has pointed out new AMD Navi-based graphics cards with dual-fan designs and out-of-the-box overclocking, HotHardware reports. And, MSI has teased its own design, also according to HotHardware.AMD’s Radeon RX 5700 and 5700 XT graphics cards are an affordable pair of high-power hardware, but were limited to blower-style designs and factory clock speeds at launch (except the Anniversary Edition). Clearly, that’s changing soon.We learned previously that AMD’s add-in-board partners would release new designs in August, and the hope was that some of those new graphics cards would include different cooling solutions. The blower-style design seen on AMD’s reference cards may offer consistent cooling in different setups, but that doesn’t mean it’s powerful cooling. We saw temperatures for the Radeon RX 5700 XT hit 81 degrees Celsius in our testing of the card. Overclocking would likely see the temperatures go even higher.
Check out the best graphics cardsSee how the RX 5700 and RX 5700 XT compare to each otherLearn about AMD Navi
Enter partners
AMD’s add-in-board partners can change things up. ASRock, for instance, will swap out the blower for dual fans in its Challenger series. In the case of the RX 5700 XT Challenger OC, this will let ASRock bump up some of the speeds a little. It will offer a base clock of 1,650MHz, game clock of 1,795MHz, and boost clock of 1,905MHz. That compares to the reference cards 1,605/1,755/1,905MHz.MSI’s Mech OC version of the new Navi cards don’t have much in the way of details yet, but they’ll similarly have dual fans and overclocking. Both cards should should arrive in the latter half of August.This is good news for AMD fans that want to get the new RX 5700 or RX 5700 XT but don’t want to get stuck with the current versions. While we don’t see the peak clock speed increased, higher base clocks should offer across-the-board improvements. And, the switch in designs may eventually let some board partners offer cards that are even cheaper than the reference models from AMD. That would be a further drop in addition to the one AMD already pulled on Nvidia after the announcement of the RTX Super graphics cards.Be on the lookout for more new designs from the likes of Asus, Gigabyte, EVGA, and plenty more soon.
See our review of the Nvidia GeForce RTX 2070 Super

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Borderlands is free to play this weekend, ahead of Borderlands 3’s release

Attention all vault hunters! Borderlands: Game of the Year edition is free to play this weekend for those with Xbox Live Gold, ahead of the release of Borderlands 3 in September.From July 18 to July 21, those with an Xbox Live Gold subscription can play Borderlands: Game of the Year edition for free on Xbox One. 
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This special edition sees the original Xbox 360 game enhanced to Ultra HD and includes all four add-on packs.In addition, the GOTY edition includes local co-op support for up to four players on a single console and a mini-map – neither of which were available in the original version.Check out the trailer below:

Borderlands: GOTY edition is only free to play for the set period, but if you decide you want to purchase the full game after that then you get 50% off the full price.Even better, all your save data will transfer across to the full game.Borderlands 3 is due for release on September 13 for Xbox One, PlayStation 4 and PC.
Happiness is a warm gun: how Borderlands 3’s loot blows away the competition

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.cloud domains: a name that’s made for fame

Google, Facebook, Wholefoods, Virgin. Global fame might not be the end goal for all of us, but when it comes to naming your company or product, and choosing your domain name, there’s pressure to get it right. Not only will the right name resonate well with potential customers, it’s also an opportunity to show what your company represents. Furthermore, name recognition and a consistent brand experience will build trust with customers and draw in prospective customers.As a result, choosing your company name isn’t something that should be taken lightly. With new businesses entering the market every day, and the UK claiming a new business “birth rate” of over 10% per year, how can you ensure you select the correct name?This question is no stranger for .Cloud, the smart domain for modern business. Based on extensive experience with our customers, which are often new businesses, let us offer you a couple of tips so you can start your business off on the right foot.Before diving into the more complex aspects of choosing a name, it’s important to get the basics right.
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Domain name basics
Most potential customers will hear your business name before they know anything about your products and services. You want to avoid difficult names to spell, pronounce, explain or remember. In most cases, keeping your name short and memorable and avoiding complexity is best. Of course, there are always exceptions and reasons to break the rules, and if you do, weigh in the benefits and disadvantages. Keep in mind that dropping letters or using odd spellings can be tricky sometimes for your audience to remember and find you online, especially at the beginning when you are building up your online presence. You also want to avoid being too local, you need a name that grows with you. Often times, customers go with regional or country specific domain names and as they expand into new territories, they realize they need a more global sounding domain name. If you know from the beginning that your audience could potentially be global, choose a domain to match like .com or .cloud.For many modern businesses, the domain name is the front door. People see your business name and domain name in the search results, online ads, and social media. You have seconds to capture their attention, so think about your name in this context. What does it say about you? Is it interesting and creative? Names that are too generic and boring might drive your audience away. Above all, choose a name that you absolutely love. This is your chance to be creative and pick a lasting name. Take the time to explore the options.
“Name”-storm
Perhaps you already have a name or idea in mind or maybe you don’t know where to start. Start by writing down all the ideas you have for your business. Next, turn to Google to research keyword suggestions, trends and popularity. There are also plenty of online tools to help you research, if you feel stuck. You will find a great resource in dictionaries, thesauruses and translators. Taking it a step further, you could use OneLook for example, which will let you match keywords with short phrases. Moby Thesaurus on the other hand will allow you to find synonyms and word associations. These tools will help you make your idea come to life.Also, don’t underestimate baby name generators! Using interesting first names for companies and startups is becoming more and more popular – it might be the best match for you.  Once an initial name is determined, it’s important to vet and secure it. Think about evaluating cultural sensitivity, trademarks and competition. Additionally, do an online check to see if corresponding domain names are available for your business name, as well as on social channels. It’s important to do this research so you can create a strong and consistent online presence. 
Check out the best small business software
Be creative with new domain choices
These days there are many more choices with domain names. In the past several years many new domain extensions became available such as .cloud, .shop and .design. These new domains offer you a chance to be more creative, bold and modern with your domain name. Also, you can create a short and impactful domain name with two keywords, for example united.cloud.Finally, after narrowing down your choices, we recommend getting feedback from your trusted advisors. We recommend asking your business partners, perhaps staff and maybe even a few of your customers what they think. Their feedback will show whether your name conveys the intended message, if it’s memorable and if it evokes a sense of trust.If all these steps are confirmed, you have found your name! Don’t forget to register your preferred domain name so your business can have its place on the internet.
A name that fosters trust
There are some very important steps involved with choosing the right name, and taking your time upfront will pay off in the long run. Your name is your identity, and your domain name is your digital identity. They are both crucial for successful branding. Furthermore, as a new company, building trust with partners and customers is the key to becoming successful – especially as you will have to compete with already established brands. As a challenger, snapping the attention of the audience and creating a compelling story for your product is the foundation for building trust.Your company is unique and your name should be too. Naming your company, and choosing a modern domain name is one way to be unique and memorable. Take your time to review the options and test whether your name evokes the right ideas.Mou Mukherjee is the Head of Registry Services at .Cloud
Check out the best cloud hosting companies

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Gears 5 is the ‘largest Gears to date’, according to The Coalition

We’ve been waiting a long time for Gears 5 to release and, according to developer The Coalition, the wait is going to be worth it.In an interview with Game Informer, The Coalition’s multiplayer design director Ryan Cleven revealed the next installation in the Gears of War franchise is going to be the biggest we’ve seen yet, primarily due to its wide and diverse range of modes. “Gears 5 is the largest Gears of War to date,” Cleven said. “It’s the largest campaign ever made, the largest PvE ever made, the largest versus ever made.”
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This isn’t particularly surprising considering the vast number of single and multiplayer modes Gears 5 is bringing with it: Campaign, Escape, Horde, Arcade, Tour of Duty, Bootcamp, Escalation, King of the Hill, Arms Race, Dodgeball, Execution, Guardian, Team Deathmatch and Warzone. And, those are just some of the ones we know about at launch.In addition, Gears 5 will feature new map-building and sharing tools which will keep players busy for hours on end. 
Can’t wait?

Can’t wait to get your hands on Gears 5’s multiplayer modes? Well, you’re in luck. The Coalition has confirmed that it will be hosting technical test sessions for some of Gears 5’s Versus multiplayer modes in July. These tests will take place across two sessions so if you can’t make one, be sure to block out your calendar for the other. The first session will run from July 19 until July 22, while the second will run from July 26 until July 29. Gears 5 will release on Xbox One, PlayStation 4 and PC on September 10, 2019. 
Best upcoming games 2019: most anticipated titles for PS4, Xbox One and Switch

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